Your Digital Compass Insights

From Super Admin to Developer: My HubSpot CRM Customization Bootcamp Journey

dean@digitalcompass.one (Dean Hummel) — Wed, 25 Jun 2025 17:43:40 GMT

I just completed HubSpot's intensive 6-week CRM Customization Bootcamp for Developers. It was challenging, transformative, and opened up an entirely new dimension of what's possible with HubSpot. As someone who's been deep in the HubSpot ecosystem as a solutions architect and RevOps specialist, this program took my capabilities to the next level—and the possibilities for client solutions are now endless.

Enhancing Business Harmony: Streamline Organizational Performance

dean@digitalcompass.one (Dean Hummel) — Thu, 10 Aug 2023 09:35:33 GMT

Insights | Three Reasons Every Marketing Manager Needs CRM (Part 3)

dean@digitalcompass.one (Dean Hummel) — Wed, 14 Jun 2023 11:02:51 GMT

Hello, thanks for visiting. Our mission is to keep you updated and pointed in the right direction to reach your digital marketing goals and get more results.

In this three-part series you'll discover three benefits of implementing the right Customer Relationship Management (CRM) system for marketing and business.

About This Three-Part Series

How Are You Managing Your Customer Relationships?

dean@digitalcompass.one (Dean Hummel) — Thu, 01 Jun 2023 15:43:53 GMT

People often ask me, as is social etiquette when meeting someone and getting to know them, “so Dean what do you do?”. The answer is simple while at the same time, complex. The short answer is that I started my own digital marketing and HubSpot partner agency, and it’s called Digital Compass. And they say oh, that's great but what do you do?

People at least think they know what digital marketing is, assuming its basically a mystical blend of social media, website and online stuff... we’ve all seen the memes of what people think I do vs what I actually do. And so, this is the easy part of the explanation.

Insights | Three Reasons Every Marketing Manager Needs CRM (Part 2)

dean@digitalcompass.one (Dean Hummel) — Thu, 28 Apr 2022 08:43:04 GMT

Hello, thanks for visiting. Our mission is to keep you updated and pointed in the right direction to reach your digital marketing goals and get more results.

In this three-part series you'll discover three benefits of implementing the right Customer Relationship Management (CRM) system for marketing and business.

About This Three-Part Series

Insights | Soon Your Website Will No Longer Record Google UA

dean@digitalcompass.one (Dean Hummel) — Thu, 21 Apr 2022 09:53:21 GMT

It is now or never (well almost). According to Google, they will discontinue the recording of tracking data from their Universal Analytics planform and it will be replaced by Google Analytics 4. This is a bold step to a new dimension of how user analytics will be captured, and according to Google;

Insights | Three Reasons Every Marketing Manager Needs CRM (Part 1)

dean@digitalcompass.one (Dean Hummel) — Thu, 14 Apr 2022 08:52:15 GMT

Hello, thanks for visiting. Our mission is to keep you updated and pointed in the right direction to reach your digital marketing goals and get more results.

In this three-part series you'll discover three benefits of implementing the right Customer Relationship Management (CRM) system for marketing and business.