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CRM Strategy & Implementation

Is your HubSpot CRM ready
to WIN with AI in 2027?

Dean Hummel

I'm Dean Hummel, a HubSpot CRM strategist, solutions architect and RevOps consultant. I set up, migrate and architect HubSpot for growing businesses, with packaged implementations built for your industry and use case.

I've tackled everything from complex enterprise CRM migrations and architectures to small NPO teams running their day-to-day operations. 

Let's get your HubSpot CRM AI ready!

Setup.
A new HubSpot portal, configured properly from day one.

Migration.
Move from your old CRM or spreadsheets without losing history.

Architecture.
Data model, pipelines and reporting built to last, and ready for AI.

30+ Businesses Supported8+ Years in HubSpot9+ HubSpot Certifications HubSpot Solutions PartnerTop Rated Plus - UpworkTop 4% of HubSpot users worldwide (HubGrader)
Services

Where are you with HubSpot today?

Pick the one closest to you. Every project starts with your message through the form below and a written estimate, so you know the scope before any work begins.

New to HubSpot

Setup

You've just bought HubSpot, or you're about to. Get it right from day one instead of fixing it later.

  • Settings, users and permissions
  • Properties, pipelines and lifecycle stages fitted to how you sell
  • Forms, emails and dashboards your team will actually use
  • Training and a written handover guide

Still choosing? As a HubSpot Solutions Partner I can help you pick the right hubs, edition and seats.

Talk to me about setup →

Moving to HubSpot

Migration

Leaving another CRM or a set of spreadsheets. Move once, keep your history, and switch the old system off with confidence.

  • Your data mapped and cleaned before it moves
  • Contacts, companies, deals, notes and emails carried across
  • A test import first, then a go-live check
  • Your team trained on the new way of working

Talk to me about migration →

Already on HubSpot

Architecture & clean-up

HubSpot is running, but it grew without a plan. Find out what's working, fix what isn't, and make it ready for AI.

  • Portal audit: a clear report of what to keep, fix and remove
  • Clean-up: duplicates, unused properties, broken workflows
  • Data model, pipelines and reporting rebuilt to last
  • AI readiness: clean data, so HubSpot's AI gives useful answers

Talk to me about your portal →

After go-live: a fractional HubSpot admin on call, with weekly updates on what changed.

Clients

What clients say after the work is done.

As the CRM lead for a scaling group of travel businesses, I needed a trusted expert alongside me who could very quickly get up to speed with the complexities of our HubSpot Enterprise package and deliver on a highly complex and technical overhaul of our entire HubSpot environment - Dean Hummel delivered on every aspect. Over the course of a year’s contract, Dean became an honourary member of our group and was an absolute gift to me, personally. Throughout this time, Dean’s work included a migration of five full business units and the set-up of eight more entities, all within a single HubSpot portal. I can't recommend Dean highly enough. As someone who manages a CRM day-in-and-day-out, this guy is the real deal and I’d trust him with any project you put forward.

Olivia O'Prey, Head of HubSpot, Impact Travel Group · April 2025

I would really recommend Dean - Fantastic service*** Dean helped us go through a HubSpot onboarding process with my whole team, ensuring we were confident and capable with the system. He designed our Sales Pro system to ensure optimal efficiency that worked in line with our unique needs, and transferred in a huge amount of data, so we could keep working whilst we transitioned. He was always just a message away and able to do as many alterations as we ask for. We look forward to working with Dean in the future.

Dr Gemma Campling, Founder and Director, Worldwide Vets · March 2025

I was fortunate to work with Dean on a number of projects and enjoyed my interaction with Dean, as a professional who delivered. I'd recommend Dean and wish him well with his new venture.

Nick Winstone, Co-Founder & Managing Director, BioVate Hygienics · LinkedIn recommendation, 2022
Get in touch

Let's get your CRM to where it needs to be.

A few details help me come back with something useful rather than a sales pitch. I read every message myself.

Prefer LinkedIn? Message me there.

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#3 in South Africa and #185 globally out of ~ 5,450 on HubGrader