Skip to content
Fractional CRM Architect

The HubSpot expert your team needs,
without a full-time hire.

Dean Hummel

I'm Dean Hummel, a HubSpot Solutions Partner and CRM architect. I look after the strategy, the architecture and the day-to-day admin of your HubSpot, for a set share of my time each month.

I've tackled everything from complex enterprise CRM migrations and architectures to small NPO teams running their day-to-day operations.

Let's harness the power of HubSpot and AI together.

Strategy.
Your process, people and data lined up to your revenue goals.

Architecture.
Data model, pipelines and reporting built to last, and ready for AI.

Hands-on admin.
Fixes and changes, with a weekly update on what changed.

30+ Businesses Supported8+ Years in HubSpot9+ HubSpot Certifications HubSpot Solutions PartnerTop Rated Plus - UpworkTop 4% of HubSpot users worldwide (HubGrader)
Why fractional

You'd need three hires. You get all three, fractionally.

The AI layer · harness the power of HubSpot with AI

HubSpot's AI and agents, working from everything below.

  • Breeze Agents
  • Breeze Assistant
  • Automated Workflows
The context layer · your data, systems & processes

What your business knows, written down so people and AI can use it.

  • Your Brief
  • Your Strategy
  • Your Processes & SOPs
The CRM layer · three roles, one person
The day-to-day

HubSpot admin

Keeps the portal clean and fixes what breaks.

  • Users, permissions and settings
  • Fixes and changes as you need them
  • A weekly update on what changed
The design

CRM architect

Designs how your CRM fits together, so it can grow.

  • Data model and objects
  • Integrations with your other systems
  • Clean, structured data, so HubSpot's AI gives useful answers
The revenue process

RevOps lead

Makes sure marketing, sales and service work from one process.

  • Lifecycle stages and handoffs
  • Pipelines your team will actually use
  • Reporting and KPIs you can trust
How it works

Three steps from first touch to ongoing support.

Step 1

Portal audit

A clear report of what to keep, fix and remove in your HubSpot.

Step 2

Written scope

The scope and the project outcomes are agreed before any work begins.

Step 3

Ongoing support

I provide CRM management support alongside your team, with weekly updates and recommendations.

Talk to me about fractional support.

Projects

Need a project first?

Pick the one closest to you. Every project starts with your message through the form below and a written estimate, so you know the scope before any work begins.

New to HubSpot

Setup

You're considering HubSpot and want a HubSpot Solutions Partner to help you get it right from day one.

  • Map your organisation's requirements
  • Design your CRM solution architecture
  • Advise on strategy, hubs, editions and seats
  • Configure the system and its automations
  • Develop SOP documentation for human and AI adoption
  • Support HubSpot CRM adoption and change management

Talk to me about setup →

Moving to HubSpot

Migration

Leaving another CRM or a set of spreadsheets. Move once, keep your history and processes, and switch the old system off with confidence.

  • Prepare your customer data for HubSpot, with associations and activities carried across
  • Test the migration with you and act on your feedback
  • Train your team on the new way of working, with the onboarding from Setup

Talk to me about migration →

Already on HubSpot

Architecture & clean-up

HubSpot is running, but it grew without a plan. Find out what's working, fix what isn't, and make it ready for AI.

  • Portal audit: a clear report of what to keep, fix and remove
  • Clean-up: duplicates, unused properties, broken workflows
  • Data model, pipelines and reporting rebuilt to last
  • AI readiness: clean data, so HubSpot's AI gives useful answers

Talk to me about your portal →

Questions

What people ask about fractional work.

What does fractional mean?

You get a set share of a senior person's time each month, as part of your team, without the cost of a full-time hire.

How is this different from an agency?

You work with me directly, every time. I do the thinking and the build myself.

How much time would we need?

The portal audit answers this more clearly, as it surfaces your requirements. We agree on the scope and rates before we begin.

Clients

What clients say after the work is done.

As the CRM lead for a scaling group of travel businesses, I needed a trusted expert alongside me who could very quickly get up to speed with the complexities of our HubSpot Enterprise package and deliver on a highly complex and technical overhaul of our entire HubSpot environment - Dean Hummel delivered on every aspect. Over the course of a year’s contract, Dean became an honourary member of our group and was an absolute gift to me, personally. Throughout this time, Dean’s work included a migration of five full business units and the set-up of eight more entities, all within a single HubSpot portal. I can't recommend Dean highly enough. As someone who manages a CRM day-in-and-day-out, this guy is the real deal and I’d trust him with any project you put forward.

Olivia O'Prey, Head of HubSpot, Impact Travel Group · April 2025

I would really recommend Dean - Fantastic service*** Dean helped us go through a HubSpot onboarding process with my whole team, ensuring we were confident and capable with the system. He designed our Sales Pro system to ensure optimal efficiency that worked in line with our unique needs, and transferred in a huge amount of data, so we could keep working whilst we transitioned. He was always just a message away and able to do as many alterations as we ask for. We look forward to working with Dean in the future.

Dr Gemma Campling, Founder and Director, Worldwide Vets · March 2025

I was fortunate to work with Dean on a number of projects and enjoyed my interaction with Dean, as a professional who delivered. I'd recommend Dean and wish him well with his new venture.

Nick Winstone, Co-Founder & Managing Director, BioVate Hygienics · LinkedIn recommendation, 2022
Get in touch

Let's get your CRM to where it needs to be.

A few details help me come back with something useful rather than a sales pitch. I read every message myself.

Prefer LinkedIn? Message me there.
Insights

Latest insights

HubGrader certificate: Dean Hummel, Certified HubSpot Usage, 96.3 out of 100
#3 in South Africa and #185 globally out of ~ 5,450 on HubGrader

© 2026 Digital Compass

CRM Strategy & Implementation