Is HubSpot creating bottlenecks instead of results?
I help busy B2B leaders and teams streamline and scale HubSpot through smart configuration, aligned roles and processes, automation, and strategic insights - to drive growth.
With 8+ years in HubSpot, I operate at the intersection of CRM strategy, RevOps architecture, and hands-on implementation- supporting 30+ business around the world through onboarding, optimization, and ongoing support.
Get a HubSpot Demo
See under the hood of the HubSpot system and get a glimpse of the tool can add value to your department and organisation, just get in touch.
Data Cleaning & HubSpot Migration
Whether you’re looking to get your existing data into HubSpot once-off or on an ongoing basis, or you’re migrating to HubSpot and have complex data sets, get in touch.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Full HubSpot Optimisation
The wide range if HubSpot services can be daunting and getting them to run smoothly for your teams can be challenging. If you need help, then you’re in the right place.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Revenue Operations (RevOps)
Get help with organising your people, processes, systems, and data to optimise how your organisations generates revenue.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
HubSpot Integration & Automation
Get in touch if you are looking to connect one of your other software services with HubSpot. This might mean implementing a integration between more than one API. If so, just shout.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Need a HubSpot Audit
You might need a professional opinion of how well your HubSpot account is set-up to mitigate risks and find ways to optimise the value you’re getting from the CRM.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
-
Get a HubSpot Demo
See under the hood of the HubSpot system and get a glimpse of the tool can add value to your department and organization, just get in touch.
-
Data Cleaning & Migration to Hubspot
Whether you’re looking to get your existing data into HubSpot once-off or on an ongoing basis, or you’re migrating to HubSpot and have complex data sets, get in touch.
-
Full HubSpot CRM Implementation and Strategy
The wide range if HubSpot services can be daunting and getting them to run smoothly for your teams can be challenging. If you need help, then you’re in the right place.
-
Revenue Operations (RevOps) Strategy & Support
Get help with organizing your people, processes, systems, and data to optimize how your organizations generates revenue.
-
HubSpot Automation & Integration With Other Systems
Get in touch if you are looking to connect one of your other software services with HubSpot. This might mean implementing a integration between more than one API. If so, just shout.
-
Need a HubSpot Audit
You might need a professional opinion of how well your HubSpot account is set-up to mitigate risks and find ways to optimise the value you’re getting from the CRM.
Our Thinking
We help you combine digital marketing tactics with the right strategy, processes, systems and roles to grow your business.
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The Right Strategy
Objectives. Plan. Do. Measure. Learn. Repeat.
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The Right Process
Step 1. Step 2. Step 3. Step 4. Step 5.
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The Right Systems
Selection. Log in. Do. Automate. Done. Published.
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The Right Roles
Who is doing what? Why and how.
Prospective Clients
Your prospective customers are those people who have the need that you provide the solution to. Each is at a different 'stage' in their buying journey to finding you. It all starts with them becoming AWARE of their pain and challenges. They then start looking for solutions to that problem...will they find you?
Client Leads
When they do find you, it's about how you engage with them and how you manage the process of turning those leads into customers. This means moving them from a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL) and ultimately a customer.
Existing Clients
It's about closing more deals, And it's about the quality of the relationships you have with your current clients. Delight them with great service, deliver with excellence and be there when they need you next. This too requires the right approach and some critical keys to success.
Digital Compass is a strategic CRM consultancy.
We specialize in helping B2B businesses make the most of the HubSpot CRM to reach growth objectives.
In cases where a business is not using a Customer Relationship Management (CRM) tool or are looking for a better solution, we assist with migrating them to the HubSpot CRM.
We believe that while having a good CRM tool like HubSpot is important, it is even more important to have the CRM process and revenue operations (RevOps) strategies aligned to achieve business goals.
Speak to us today about optimising your CRM.
Dean Hummel
After eight years working inside HubSpot, and over three years running my own consultancy, I've helped 30+ B2B businesses around the world grow by cleaning up and scaling their HubSpot CRM.
My journey began in corporate digital marketing and B2B sales, where I saw firsthand how messy data, poor structure, and siloed processes slowed teams down.
Today, through Digital Compass, my mission is to help goal-oriented business leaders and teams eliminate friction and build CRM systems and processes that accelerate revenue growth - not limit it.
Trusted HubSpot Support
9+ HubSpot Certifications
30+ Businesses Oprimized
Since 2022
Powered by the Compass RevOps Framework© A unified approach to strategy, system design, and execution — built for growth.
At Digital Compass, I guide every client engagement using our signature Compass RevOps Framework, a proven approach designed to turn scattered HubSpot portals into scalable, high-performing CRM ecosystems.
This framework brings together three core disciplines:
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Solution Architecture – Designing scalable systems aligned to your business model
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Revenue Operations – Streamlining marketing, sales, and service processes for better handoffs and outcomes
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Super Admin Execution – Implementing, optimizing, and maintaining your HubSpot setup hands-on
These three disciplines guided by a virtuous cycle of strategic thinking, technical implementation, and a partnership mindset, ensuring every solution is grounded in your business goals and built for scale.
Flexible HubSpot CRM Expertise, Delivered With Strategic Depth
I offer fractional, project-based, or ongoing support across the full spectrum of HubSpot CRM architecture, implementation, and RevOps enablement. From scaling companies needing CRM clarity to internal teams lacking technical bandwidth, I operate as a strategist and system builder inside your business.
Here are some of the ways I can help you.
HubSpot Admin-as-a-Service
Ideal for: Founders, sales/marketing leaders, and internal teams that need a capable HubSpot admin on-call — without the cost of hiring full-time.
How I Help:
- Hands-on CRM support: properties, lists, views, users, pipelines etc.
- Workflow building & updates
- Data hygiene: imports, deduplication, segmentation
- SOP implementation & system documentation
- Ongoing task-based HubSpot management
Strategic Growth Partner (RevOps & Process Design)
Ideal for: Companies needing someone to align CRM structure with growth goals and cross-team accountability.
How I Help:
- Revenue process alignment (lead > MQL > SQL > deal > closed)
- Lifecycle & pipeline mapping
- Strategic reporting frameworks & KPIs
- Cross-functional SOPs and enablement materials
- CRM <> Tool integration strategy (e.g. ZoomInfo, Make.com, Slack, SQL)
CRM Architect: System Design & Implementation
Ideal for: Mid-sized teams building CRM from scratch or overhauling existing systems for scale.
How I help:
- CRM infrastructure planning: lifecycle, deal stages, properties
- HubSpot onboarding and multi-object setup
- Workflow automation across Sales, Marketing, Service
- Data model design and user role/permissions mapping
- Reporting dashboards for exec, ops, and growth teams
Migration, Implementation & Onboarding, Audits
Ideal for: New portals, merged businesses, existing portal audits or onboarding business units (e.g. franchisees).
How I Help:
- Portal configuration for scale (teams, business units, permissions)
- CRM onboarding plans and automation playbooks
- Lifecycle logic setup (including AI-ready systems)
- Training, documentation, and repeatable SOP creation
Enablement, Training & Change Management
Ideal for: Teams growing into HubSpot or those who need stronger internal adoption.
How I help:
- User training (Sales, Marketing, Service)
- SOPs, internal documentation, and walkthroughs
- Live or recorded enablement sessions
- Technical-to-non-technical translation for adoption
Smart CRM & AI Workflow Integration
Ideal for: Clients exploring how to use HubSpot’s AI tools (or AI generally) to improve performance.
How I Help:
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Enabling HubSpot's AI features for content, reporting, sales assist
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Using AI to enrich CRM data, prompt sales action, or summarize notes
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Embedding OpenAI/Make.com agents into HubSpot workflows
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Structuring CRM data for AI readiness (clean records, property logic, associations)
What Our Clients Say
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As the CRM lead for a scaling group of travel businesses, I needed a trusted expert alongside me who could very quickly get up to speed with the complexities of our HubSpot Enterprise package and deliver on a highly complex and technical overhaul of our entire HubSpot environment - Dean Hummel delivered on every aspect. Over the course of a year’s contract, Dean became an honourary member of our group and was an absolute gift to me, personally. Throughout this time, Dean’s work included a migration of five full business units and the set-up of eight more entities, all within a single HubSpot portal. I can't recommend Dean highly enough. As someone who manages a CRM day-in-and-day-out, this guy is the real deal and I’d trust him with any project you put forward. (Apr '25)
"I was fortunate to work with Dean on a number of projects and enjoyed my interaction with Dean, as a professional who delivered. I'd recommend Dean and wish him well with his new venture." ~ LinkedIn Recommendation ('22)
I would really recommend Dean - Fantastic service*** Dean helped us go through a HubSpot onboarding process with my whole team, ensuring we were confident and capable with the system. He designed our Sales Pro system to ensure optimal efficiency that worked in line with our unique needs, and transferred in a huge amount of data, so we could keep working whilst we transitioned. He was always just a message away and able to do as many alterations as we ask for. We look forward to working with Dean in the future. (Mar '25)
New to the HubSpot CRM or Need Experienced Support?
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Add a bold, human insight to your banner or services section: “I’ve seen too many CRMs slow teams down. I build HubSpot systems that people actually want to use — and leadership can trust.